The Creator Economy is Broken.
This Indian Startup is Quietly Fixing It—And Making Millions Along the Way.
Problem: The Creator Gold Rush Has a Bottleneck
Himanshu Singh saw it first-hand. A friend with 100K+ YouTube subscribers was ready to give up because he couldn’t monetize. One brand deal later—and ₹35K earned—everything changed. That moment revealed a deep crack in the system: creators weren’t short of talent—they were short of access, support, and structure. That’s when the idea of Echio was born: a platform to professionalize and power India’s creator economy.
95% of Indian influencers don’t make enough to sustain themselves
Despite 15.4 million influencers in India, the vast majority struggle with monetization and often quit.
Brands waste time and budget searching for the “right” influencers
They navigate an unstructured jungle with no guarantee of ROI.
There’s a trust gap between creators, agencies, and brands
Misaligned expectations, lack of data, and unreliable execution plague the process.
Peer pressure is driving creators away from their passion
Families often see content creation as a hobby, not a career—until it pays.
Earning Model: Profit with Purpose
Commission-first model ensures aligned success
Echio earns when creators and brands transact, not via ads or subscriptions.
Premium features unlock deeper campaign insights and tools
Brands pay to analyze, filter, and optimize creator discovery.
API and WebApp allow scale through integrations
Agencies and platforms can plug into Echio’s tech stack.
Unlike ad-driven platforms that profit from attention, Echio profits from action. The model is simple: every time a creator gets paid, so does Echio. That creates trust and alignment—when one wins, everyone wins. Premium tools and APIs are the cherry on top, giving scale to an already sticky model.
Risk: Solved Before They Scaled
Legal compliance baked into the platform
In-app modules guide influencers through ASCI, SEBI, and CCPA regulations.
Education-first approach with live training
Influencers get trained on responsible promotion through sessions and guides.
Education-first approach with live training
By hosting large-scale events, Echio turned competitors into partners.
Many platforms crumble under legal scrutiny or trust issues. Echio did the opposite—proactively building frameworks to educate and protect influencers and brands. When agencies were skeptical, Echio threw open its doors, inviting them to creator events, showcasing real results, and saying: We’re not here to compete—we’re here to grow together.
Founder’s Story: From Esports to Empathy
Built early credibility by solving a real influencer problem
Balanced startup hustle with college and family pressure
Evolved from solo-founder to community builder
Transformed personal frustration into a scalable vision
Himanshu Singh wasn’t born with a silver spoon—or VC funding. He was a college kid juggling lectures and leads, getting defamed online, struggling with money, and yet showing up every day. When he automated the influencer-brand match for the first time, he knew he had something big. Over time, the boy who once did it all alone built a team, a platform, and a mission: Make content creation a career worth fighting for.
Entry Barriers: Why No One Can Copy This Overnight
Campaign-level influencer data across thousands of past deals
A thriving community that keeps creators loyal and active
Tools and trust that take years to replicate
Echio’s real moat isn’t just tech—it’s trust. With campaign histories, creator portfolios, and community-first design, Echio has quietly built something no one can fake: loyalty. Competitors can build platforms. But communities? Those are earned.
Competition & Comparables: Not Another Marketplace
Most platforms are either open DBs or agency-led—Echio is both
Competitors like Kofluence and Instagram miss personalization
Only Echio offers campaign speed + transparency
Other platforms offer a database. Echio offers a strategy. Others treat creators as commodities. Echio treats them as assets. In a cluttered market, they’ve carved out clarity.
Team: Tech Meets Grit
Himanshu Singh (CEO)
Lived the problem, now scaling the solution
Pankaj Rajput (CTO)
Tech wizard from DCE, building for scale
Unlike ad-driven platforms that profit from attention, Echio profits from action. The model is simple: every time a creator gets paid, so does Echio. That creates trust and alignment—when one wins, everyone wins. Premium tools and APIs are the cherry on top, giving scale to an already sticky model.
Size of Market: A Tsunami in the Making
- TAM - $17.2B
- SAM - $8.6B
- SOM - $2.1B
15.4M influencers in India alone
$12.3B+ influencer revenue in India annually
The numbers don’t just suggest opportunity—they scream it. With digital creators at an all-time high and brands doubling influencer spends, the only missing link is infrastructure. Echio is that link.
Ask: ₹2 CR for Acceleration
Target: ₹2CR Seed
Use of Funds: 35% Talent, 25% Growth, 13.6% Tech
Goal: Prepare for Pre-Series A in 2027
This isn’t a “we need funds” story. It’s a “we’re growing fast—are you in?” story. With revenue, traction, and tech already in place, this round is fuel, not firewood.
Innovation: Campaigns in 24 Hours
Campaign deployment in <24 hrs via app
AI tools for targeting and analysis
Full-stack influencer tools (portfolios, matchmaking, analytics)
Echio isn’t just a better mousetrap—it’s a whole new blueprint. With automation, filters, and AI, they’ve made influencer marketing as easy as ordering food.
Niche: Where Echio Wins
Focused on serious creators, not hobbyists
Agencies and D2C brands are core users
India-first, but globally relevant
While others fight for celebrity creators, Echio empowers the micro and mid-tier influencers that actually drive results. These are the workhorses, not the show ponies.
Traction: Not a Dream—A Dataset
30K+ influencers onboarded
₹6.13L monthly revenue
Case studies with Rooter, Arscor, Eggoz
In a world full of pitch decks, Echio stands apart with proof. Real clients, real revenue, real traction—and growing every month.
Scalability: Engineered for Exponential Growth
India → Dubai → US → Europe rollout plan
Multiple monetization levers: Ads, APIs, SaaS tools Product roadmap planned till 2027
Every part of Echio is built for growth. From creator onboarding to GTM plays, this is a company that’s not chasing virality—it’s building velocity.
