AI-Powered Platform Making Influencers Go Viral!
The Creator Economy is Broken.
This Indian Startup is Quietly Fixing It—And Making Millions Along the Way.
Problem: The Creator Gold Rush Has a Bottleneck
Himanshu Singh saw it first-hand. A friend with 100K+ YouTube subscribers was ready to give up because he couldn’t monetize. One brand deal later—and ₹35K earned—everything changed. That moment revealed a deep crack in the system: creators weren’t short of talent—they were short of access, support, and structure. That’s when the idea of Echio was born: a platform to professionalize and power India’s creator economy.
95% of Indian influencers don’t make enough to sustain themselves
Despite 15.4 million influencers in India, the vast majority struggle with monetization and often quit.
Brands waste time and budget searching for the “right” influencers
They navigate an unstructured jungle with no guarantee of ROI.
There’s a trust gap between creators, agencies, and brands
Misaligned expectations, lack of data, and unreliable execution plague the process.
Peer pressure is driving creators away from their passion
Families often see content creation as a hobby, not a career—until it pays.
Earning Model: Profit with Purpose
35% commission on every influencer deal
94% of revenue from commission-based model
Additional income from ad placements, premium filters, and influencer promotions
Unlike ad-driven platforms that profit from attention, Echio profits from action. The model is simple: every time a creator gets paid, so does Echio. That creates trust and alignment—when one wins, everyone wins. Premium tools and APIs are the cherry on top, giving scale to an already sticky model.
Risk: Solved Before They Scaled
Legal compliance baked into the platform
In-app modules guide influencers through ASCI, SEBI, and CCPA regulations.
Education-first approach with live training
Influencers get trained on responsible promotion through sessions and guides.
Education-first approach with live training
By hosting large-scale events, Echio turned competitors into partners.
Many platforms crumble under legal scrutiny or trust issues. Echio did the opposite—proactively building frameworks to educate and protect influencers and brands. When agencies were skeptical, Echio threw open its doors, inviting them to creator events, showcasing real results, and saying: We’re not here to compete—we’re here to grow together.
Founder’s Story: From Esports to Empathy
Built early credibility by solving a real influencer problem
Balanced startup hustle with college and family pressure
Evolved from solo-founder to community builder
Transformed personal frustration into a scalable vision
Himanshu Singh wasn’t born with a silver spoon—or VC funding. He was a college kid juggling lectures and leads, getting defamed online, struggling with money, and yet showing up every day. When he automated the influencer-brand match for the first time, he knew he had something big. Over time, the boy who once did it all alone built a team, a platform, and a mission: Make content creation a career worth fighting for.
Entry Barriers: Why No One Can Copy This Overnight
Campaign-level influencer data across thousands of past deals
A thriving community that keeps creators loyal and active
Tools and trust that take years to replicate
Echio’s real moat isn’t just tech—it’s trust. With campaign histories, creator portfolios, and community-first design, Echio has quietly built something no one can fake: loyalty. Competitors can build platforms. But communities? Those are earned.
Competition & Comparables: Not Another Marketplace
Most platforms are either open DBs or agency-led—Echio is both
Competitors like Kofluence and Instagram miss personalization
Only Echio offers campaign speed + transparency
Other platforms offer a database. Echio offers a strategy. Others treat creators as commodities. Echio treats them as assets. In a cluttered market, they’ve carved out clarity.
Team: Tech Meets Grit
Himanshu Singh (CEO)
Lived the problem, now scaling the solution
Pankaj Rajput (CTO)
Tech wizard from DCE, building for scale
Unlike ad-driven platforms that profit from attention, Echio profits from action. The model is simple: every time a creator gets paid, so does Echio. That creates trust and alignment—when one wins, everyone wins. Premium tools and APIs are the cherry on top, giving scale to an already sticky model.
Size of Market: A Tsunami in the Making
- TAM - $17.2B
- SAM - $8.6B
- SOM - $2.1B
The global creator economy is projected to cross $500B by 2027 (Goldman Sachs).
Yearly Revenue: $191.55B globally | $25B in India
Expansion Strategy: Targeting 25% market share with API Access and Creator Meetups in India, Dubai, US, and Europe.
Ask: ₹2 CR for Acceleration
INR 5 CR Seed Round till Pre-Series A (2027)
Fund Allocation:
Salaries: 35.2%
Marketing & Growth: 25.1%
Technical: 13.6%
Other Operations: 10.1%
Reserve: 5%
Capital Expenditure: 5%
Legal: 2%
Innovation: Campaigns in 24 Hours
Campaign deployment in <24 hrs via app
AI tools for targeting and analysis
Full-stack influencer tools (portfolios, matchmaking, analytics)
Echio isn’t just a better mousetrap—it’s a whole new blueprint. With automation, filters, and AI, they’ve made influencer marketing as easy as ordering food.
Niche: Where Echio Wins
Focused on serious creators, not hobbyists
Agencies and D2C brands are core users
India-first, but globally relevant
While others fight for celebrity creators, Echio empowers the micro and mid-tier influencers that actually drive results. These are the workhorses, not the show ponies.
Traction: Not a Dream—A Dataset
Revenue Before Company Account Creation: ₹27.5 Lakhs+
Revenue After Company Account Creation: ₹60 Lakhs+
Influencers: 3,000+ Direct, 30,000+ via partnerships
Brand Collaborations: Rooter, Red Bull, Eggoz Nutrition, Arscor Nutrition, Forethought, Coral Slub
Scalability: Engineered for Exponential Growth
India → Dubai → US → Europe rollout plan
Multiple monetization levers: Ads, APIs, SaaS tools Product roadmap planned till 2027
Every part of Echio is built for growth. From creator onboarding to GTM plays, this is a company that’s not chasing virality—it’s building velocity.
Why should you invest?
Massive Market Size: Creator economy projected at $500B+ by 2027.
Unique Moats: AI-led influencer matching + community-driven growth.
Proven Revenue Model: 35% commission, 94% via commissions.
Strong Retention & Trust: 90% brand retention with clients like Rooter, Eggoz, and Red Bull.
Team Strength: Founders with expertise across tech, marketing, and brand building, backed by angel investors and accelerators.
Exit Options
10X Return Goal: Targeting a 10x return by 2029 through aggressive scaling, international expansion, and multiple revenue verticals
Strategic Acquisition: MarTech firms or global influencer platforms seeking AI integration
Buyback or Secondary Sales: Institutional funds or Series A participants
