Comfito — Smart Sitting, Healthy Living

India’s First Affordable IoT Smart Chair

Real-time posture correction and wellness tracking for a healthier, more productive world.

Problem: The Silent Posture Epidemic

Sedentary lifestyles and poor posture habits are causing a global wave of back and neck issues.

  • 80%+ desk workers experience posture-related pain.

  • Back pain costs businesses $100B+ annually in lost productivity.

  • Existing ergonomic chairs are passive, offering comfort but no real-time corrections.

Earning Model: Wellness That Pays Back

Comfito combines direct product sales with future SaaS subscriptions, ensuring both upfront and recurring revenue.

  • Chair Sales: Unit cost ₹5,510, MRP ₹9,000 (44–53% margins).

  • SaaS Add-ons: Wellness dashboards, posture analytics for enterprises.

  • Target markets: Corporates, ed-tech, healthcare, and home offices.

Risk: Built to Overcome Roadblocks

  • Technical Risk: Mitigated with high-accuracy sensors and modular firmware.

  • Market Risk: Early pilots with co-working spaces and health-conscious firms.

  • Operational Risk: Diverse manufacturing partners and standardised components.

  • Financial Risk: Bootstrapped foundation with SaaS revenue streams planned.

Founder’s Story: From Tech Fatigue to Smart Relief

Comfito’s founders, Bivash and Goutam, experienced the toll of long working hours and poor posture firsthand. With 30+ years of combined expertise in embedded systems, AI, and SaaS, they built Comfito to merge affordability, technology, and preventive healthcare.

Entry Barriers: A Health-Tech Fortress

  • Proprietary AI-powered posture models with user-specific learning.

  • Embedded analytics and SaaS dashboards for enterprises.

  • Affordable pricing under ₹10,000 — unmatched in the market.

  • B2B and institutional pilot traction already in motion.

Competition & Comparables: Smart Yet Affordable

  • Herman Miller: Ergonomic but passive; costs ₹1L–₹1.6L.

  • Seatti (Germany): IoT posture chair priced ₹25K+, EU market only.

  • Sleepyhead RX5: Comfort features but no health monitoring.

  • Comfito: The only affordable (<₹10K) smart chair designed for health and productivity.

Team: Tech Meets Grit

 

Led by full-stack product builders with deep IoT, embedded systems, and software expertise.

Tech Core: 6 full-stack developers, backend & React specialists

Domain Edge: Prior work in health-IoT, posture systems

Execution Grit: 4 years of bootstrapped delivery + R&D experience

Size of Market: A $360 Billion Opportunity

Global TAM: $360B+ across desk workers, students, and gamers.

India + GCC SAM: $2.8B in B2B and B2C opportunities.

SOM: ₹13.5M revenue target in 3 years (75,000 units, ₹15K LTV).

Ask: ₹1 CR for Smart Growth

We’re raising ₹75 Lakhs – ₹1 Crore to:

  • Launch 1,000 pilot units.

  • Complete R&D and app refinement.

  • Set up SaaS backend and expand the core team.

Innovation: Not Just a Chair

  • Real-time posture detection and feedback.

  • Modular IoT sensors with edge computing capabilities.

  • Future-ready SaaS wellness platform for enterprises and schools.

  • Offline + online hybrid usage for multiple environments.

Niche: Where Comfito Wins

  • Corporates & BPOs looking to cut back-pain related productivity loss.

  • Schools, colleges, and ed-tech players for early posture correction.

  • Clinics, rehab centres, and gamers for long-hour sitting wellness.

Traction: A Head Start in Wellness

Institutional and B2B pilots underway.

Bootstrapped R&D with strong technical feasibility proven.

Manufacturer network in place for scaling.

Scalability: Designed for Mass Adoption

Expandable product line — office, gaming, student, and rehab chairs.
SaaS analytics dashboards for HR and educational institutions.
3-year roadmap: 2–10 lakh units, ₹100–₹500 Cr revenue, and SaaS ARR of ₹50–100 Cr by Year 5.

Why Should You Invest?

First-mover advantage in affordable smart seating in India.
Massive untapped market with rising demand for health-first solutions.
High-margin unit economics + recurring SaaS revenue streams.
Founders with proven tech expertise and 30+ years of experience.

Exit Options

- Acquisition by global ergonomic brands or SaaS wellness firms.
- Strategic tie-ups with corporates and healthcare conglomerates.
- Potential IPO in the health-tech IoT space as the market matures.

Want In Before It Blows Up?

Comfito is redefining how the world sits — combining technology, wellness, and affordability to create a healthier future.

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